Website Design Companies Jacksonville Fl: Reliable Web Development Boosts Online Existence

User Interface (UI) and User Experience (UX) Style: The Heart of Website Design

Ever arrived on a site and instantly felt lost? Or maybe you were continuously frustrated trying to find what you required? That's often the outcome of overlooking User Interface (UI) and User Experience (UX) style (Fisher Agency). Imagine walking into a store where the items are spread randomly, and the signs are confusing. You 'd most likely turn around and leave? The same holds true for websites. A complicated or clunky site design can cause high bounce rates and missed out on chances. User experience is not practically aesthetics; it's about creating a smooth, intuitive journey for your visitors. It has to do with comprehending their requirements and crafting a site that expects and fulfills those requirements easily

The Obstacles of Disregarding UI/UX

Creating a site that is both aesthetically attractive and easy to utilize can be a complicated undertaking. Lots of businesses battle with:

• Navigation Issues: Visitors can't discover what they're searching for. Imagine a potential client frantically trying to find your services page, just to give up after endless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a site that doesn't adapt to various screen sizes is a major turnoff. It's like attempting to fit a square peg in a round hole-- it simply does not work.
• Irregular Branding: A disjointed visual experience can confuse visitors and dilute your brand identity. Believe of it as sending out blended signals-- are you professional or lively? Reliable or speculative?
• Slow Loading Times: In the age of pleasure principle, slow filling times are a death knell for websites. Every second counts, and a hold-up can send visitors going to your rivals.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that site design is more than simply producing a quite page; it has to do with crafting an experience. We dive deep into comprehending your target market, their behaviors, and their needs. We then equate this understanding into an aesthetically spectacular and extremely functional website that drives results. We do not simply develop websites; we construct digital experiences that captivate, engage, and transform.

Our Technique to UI/UX

We think that terrific UI/UX is the foundation of reliable site style. Here's how we guarantee your website stands out:

1. User-Centric Design: We put your users at the heart of everything we do. Our designs are based on extensive user research study and testing, guaranteeing that your site satisfies their needs and expectations.
2. User-friendly Navigation: We produce clear and sensible navigation structures that make it easy for visitors to find what they're looking for. Bid farewell to discouraging dead ends and hey there to seamless surfing.
3. Mobile-First Technique: We design with mobile in mind, ensuring that your website looks and works flawlessly on all gadgets. Reach your audience wherever they are, whenever they desire.
4. Brand Consistency: We guarantee that your website reflects your brand identity, producing a cohesive and remarkable experience for your visitors. Construct trust and recognition with a consistent visual existence.
5. Efficiency Optimization: We enhance your site for speed and performance, making sure that it loads quickly and runs efficiently. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a site; you're getting a tactical tool designed to accomplish your company goals. Let us assist you produce a digital experience that sets you apart from the competition and drives meaningful results. It's time to turn your site into a powerful asset that works for you, not against you.

Site Design Solutions in Jacksonville, FL

Jacksonville, Florida, a vibrant city on the Atlantic coast, boasts a population of over 900,000 homeowners, making it the most populous city in Florida. Understood for its gorgeous beaches, substantial park system, and thriving company environment, Jacksonville uses a distinct mix of urban features and natural charm. The city's strong economy, diverse culture, and warm environment make it an attractive location to live and work.

For a free consultation and specialist guidance on Site Design, reach out to Fisher Agency today - Fisher Agency. They can help you develop a website that fulfills your particular requirements and objectives

• Website Design: Creating a site's visual appearance and UX is key to drawing in and retaining visitors. Good Website Design improves a brand and leads users smoothly through the online space.
• User Interface Design: User Interface Design concentrates on the graphic elements and interactivity of a digital product. A carefully designed UI is essential for developing appealing and intuitive digital experiences.
• User Experience: User Experience focuses on how people sense when engaging with a digital product. It has a key role in creating captivating and effective online platforms.
• Responsive Web Design: Responsive Web Design guarantees optimal viewing experience on different devices. It's vital for developing dynamic digital platforms.
• Html: Html gives the structure and content for webpages. It is vital for creating the visual layout and engaging elements of online existence.
• Css: Css dictates the visual presentation of online content, controlling elements such as layout, colors, and fonts. This styling language is vital for creating engaging and user-friendly digital experiences.
• Javascript: Javascript enlivens web pages, rendering them engaging and lively. It's crucial for developing engaging user experiences in online environments.
• Web Accessibility: Web Accessibility guarantees digital content is usable by all, including people with disabilities. Integrating accessibility from the beginning of development creates more inclusive and user-friendly digital experiences.
• Web Development: Web Development is the making and maintenance of locations on the internet, guaranteeing functionality and user experience. It is critical for establishing an online presence and crafting engaging digital platforms.
• Content Management System: A Content Management System (CMS) helps in creating, managing, and altering digital content. It lets users to build and maintain a online presence without needing any code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical modifications. This process is vital to enhance a site's ranking and attract more organic traffic, resulting in bigger success for any online presence.
• Wireframe: Wireframes are basic layouts that define a digital product's structure and functionality. They are essential for mapping user flows and content hierarchy before visual design begins for online platforms.
• Prototype: An Prototype is a preliminarily model of a system, utilized to test and improve its functionality and user experience. In interactive application creation, prototypes allow designers to visualize the design and progression of content before final development.
• Bootstrap Framework: Bootstrap is a popular open-source framework for developing adaptable, mobile-first web apps. It offers pre-built elements and tools that streamline the process of making consistent and visually appealing online presences.
• Front End Development: Front End Development focuses on creating the user interface and interactive components of a website. It shapes the visual presentation and UX of online apps.
• Back End Development: Back End Development is the core that drives the functionality and data administration of web applications. It guarantees seamless user interactions by managing server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communication on the web, enabling browsers to request and receive resources from servers. It dictates how content is provided, affecting the framework and display of online works.
• Domain Name System: This Domain Name System translates user-friendly names to IP addresses, directing users toward the correct server. This is essential for building, ensuring people can easily find and get to content.
• Web Hosting: Website Hosting offers the necessary server storage and framework for your site to be accessible online. This is a foundational element that allows the design to reach its target audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across different web browsers. It's crucial for attracting a larger audience and maintaining the intended look and functionality of web creations.
• Mobile First Design: Mobile First Design prioritizes creating layouts and features for smaller screens first. This method guarantees optimal user experiences across all devices while developing online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to direct more visitors toward desired actions. Using CRO strategies is crucial for boosting the performance of an online presence and increasing its potential.
• Typography: Typography substantially impacts user experience by making content easy to read and engaging on digital interfaces. It creates visual hierarchy and brand identity, influencing how visitors perceive and interact with the platform.
• Color Theory: Color Theory steers artistic choices, affecting user understanding and engagement. Strategic application of color principles enhances visual attractiveness and user experience for digital interfaces.
• Information Architecture: Information Architecture organizes and structures content to ensure usability and findability. It's crucial for creating efficient digital interactions.
• User Centered Design: User Centered Design prioritizes the intended audience's needs and preferences during the creation process. This method makes sure digital platforms are intuitive, easy to use, and effective for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles direct the creation of easy-to-use digital interfaces. Considering these principles results in more understandable and effective online experiences.
• Usability: Usability ensures a site is easy to navigate and comprehend. It's vital for creating compelling online experiences that satisfy user needs effectively.
• Prototyping: Prototyping is vital for imagining and assessing interactive layouts before full development. It helps refine user experience and pinpoint potential issues early in the digital interface creation process.
• Interaction Design: Interaction Design determines how users interact with digital interfaces. It's crucial for crafting intuitive and enjoyable online experiences.
• Visual Design: Visual design focuses on the artistic charm and user-friendliness of online interfaces. It molds user experience, guiding visitors through content with effective layouts and engaging visuals for optimal interaction.
• Accessibility: Accessibility ensures digital content is usable by everyone, regardless of ability. Prioritizing it in development generates inclusive online experiences for all users.
• User Research: User Research informs the procedure of creating useful online platforms by understanding user needs and actions. This comprehension ensures that the digital product meets user hopes and achieves its intended purpose.
• User Testing: User Testing shows how actual people use a digital product, finding usability problems and guiding improvements. This feedback is vital for developing useful and user-centered online interactions.
• Navigation Design: Navigation Design leads users across digital interfaces, guaranteeing easy access to needed content. It's crucial for positive user experiences and effective online property utilization.
• Call To Action: A Call To Action encourages users to take a specific action. It's crucial for leading visitors and achieving goals on a digital platform.
• Layout Design: Layout Design organizes elements well and pleasingly. It's vital for developing engaging and user-friendly online displays.
• Content Strategy: Content Strategy guides the plan, creation, delivery, and governance of useful and practical content. It makes sure that content aligns with user needs and business goals, shaping the total digital existence.
• Design Patterns: Design Patterns are reusable solutions to common coding problems. They make easier the creation of web applications by providing proven architectural blueprints.
• Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability based on well-known guidelines. It aids detect and fix design flaws in interactive systems, improving the general user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the intellectual exertion required to handle information. Reducing unnecessary Cognitive Load is essential for developing user-friendly online interfaces.
• User Persona: User Personas are made-up, representative users that assist with decisions about site creation. They guarantee the final product satisfies target audience needs and goals, leading to a more effective and user-centered digital experience.
• User Interface: User Interface is the place of interaction between a user and a digital product. It has a vital role in how visitors view and use online platforms.
• Persona: Personas are fictional portrayals of ideal users, informing content and layout choices. They aid tailor digital experiences to meet audience needs and improve engagement.
• A/B Testing: A/B Testing matches two types of a webpage to determine which performs superior with users. This data-driven strategy assists enhance online experiences for transactions and engagement.
• User Journey: User Journey maps illustrate how users relate to a product or service, outlining their experiences and pain points. Grasping these journeys is crucial for developing intuitive and effective online platforms.
• Task Analysis: Task Analysis identifies user goals and breaks them into tinier steps. This informs the creation of effective and easy-to-use online platforms.
• Click Through Rate: Click Through Rate (CTR) measures how frequently people select a specific link compared to how many times they see it. A strong CTR shows successful online interface arrangement and content, causing increased user engagement.
• Customer Experience: Client Experience influences how users perceive a brand and its services. Positive digital engagements are essential for engagement and conversions on online sites.
• Media Query: Media Queries allow information adjustment for different display dimensions and device capabilities. This ensures optimal user experience across various platforms when accessing content online.
• Viewport: This Viewport dictates how content adjusts on various screens. Setting it correctly guarantees optimal viewing experience on different devices when creating for the internet.
• Flexible Grid Layout: Flexible Grid Layouts provide a flexible framework for arranging content. They guarantee best viewing experiences across various devices and screen sizes, improving online presence.
• Flexible Images: Responsive images change to assorted screen dimensions, maintaining visual attractiveness and stopping layout breakage. They are essential for making sure a good user experience across various devices when online platform creation. Flexible Images
• Fluid Layout: Flexible layouts adapt to different screen sizes, providing an best viewing experience across devices. This responsiveness is essential for contemporary digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for creating applications that centers on essential functionality first, then adding enhancements for users with more advanced browsers and internet connections. This method ensures basic content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a popular opensource framework for building adaptable, mobile-oriented web experiences. It offers premade elements and utilities that expedite the procedure of creating interfaces for the internet.
• Foundation Framework: Foundation Framework is a responsive front-end framework that provides a grid system, ready-made components, and templates. It streamlines the procedure of creating user interfaces for online platforms.
• Web Standards: Web standards assure interoperability and reachability across various browsers and devices. They offer a uniform foundation for developing online content, promoting a better user experience.
• Screen Resolution: Screen Resolution impacts how content displays, affecting visuals and user experience. Adjusting to diverse screen sizes is crucial for the best digital presentation.
• Adaptive Web Design: Adaptive Web Design creates encounters that adapt to various screen sizes and devices. This approach guarantees online content remains reachable and user-friendly on different platforms.
• Touchscreen: Touchscreens have changed how users interact with online content. Its responsiveness and instinctive gestures mold digital experiences for seeing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust fluidly to various screen sizes. They guarantee ideal viewing experiences across different devices when constructing digital interfaces.
• Progressive Web App: PWAs enrich user experience by offering app-like features directly through web browsers. They improve user engagement and reachability for online platforms.
• Hypertext Markup Language: HTML arranges and shows content on the web. It's the groundwork for making online displays and engaging experiences.
• Dom: The Document Object Model represents a page's structure, enabling dynamic content modification with code. It's vital for interactive user experiences and changing elements of a webpage.
• Web Browser: Web Browser are essential for viewing and interacting with web based content, demonstrating how users will interact with online interfaces. Consequently, developers must think about browser compatibility to guarantee their web applications are available and function properly across different platforms.
• Html5: Html5 is the base for structuring and presenting information on the internet. It enables developers to build engaging and dynamic web experiences.
• W3C: The develops guidelines for the World Wide Web, ensuring compatibility and accessibility on different platforms. These standards significantly affect how online content is made and presented.
• Markup Language: Markup languages give the structure and material for digital interfaces. They are critical for structuring information and defining how it's shown on the internet.
• Semantic Html: Semantic Html employs semantic tags to organize information, boosting accessibility and SEO. This structured approach enhances the visitor journey and overall site creation.
• Web Page: A Web Page is a key building block to online presence, offering content and functionality to users. Its thorough layout and styling form the complete user experience of the digital platform.
• Hyperlink: Links connect various pages, allowing users to navigate content effortlessly. They are essential for creating site structure and user-friendly interfaces.
• Client Server Model: This Client Server Model permits users for them to request resources from a main server, enabling engaging and vibrant online experiences. The architecture is vital for creating and delivering modern online applications.
• Web Server: The Web Server supplies content and functionality to users by way of the internet. It is a vital component in organizing online presence and digital interfaces.
• Frontend Development: Frontend Development creates the user interface and experience of web apps. It bridges the divide between backend features and user interaction, determining how individuals see and engage with online platforms.
• Web Typography: Web Typography is important for developing visually appealing and legible web content. Good use of fonts and layout enhances user experience and supports a site's total aesthetic.
• Media Queries: Media Queries allow content adjustment depending on device characteristics. This allows for responsive designs that offer the best viewing results on different screens.
• Web Forms: Web Forms are essential for user engagement, letting visitors to submit information and engage with a site. Their effective implementation substantially contributes to a positive user experience and general site presentation.
• Cascading Style Sheets: Cascading Style Sheets determines the visual appearance of content structured with HTML. It manages aspects such as layout, colors, and fonts, assuring a coherent and appealing user interface for online platforms.
• Web Design: Web Design centers around the aesthetics and usability of online platforms. It forms the user experience and general attractiveness of digital presences.
• Box Model: The Box Model is a core concept that defines how items are arranged on a webpage. It determines the information, padding, border, and margin of items, influencing layout and spacing.
• Flexbox: Flexbox is a CSS layout module that offers an effective way to organize, align, and distribute room among items in a box, even when their size is unclear or dynamic. It's particularly helpful for creating adaptive user interfaces across different screen dimensions and device types.
• Grid Layout: Grid Layout is a robust CSS utility for designing complex and adaptive page designs. It allows developers to exactly control the positioning and dimensions of items, resulting in attractive and user-friendly online interactions.
• Selectors: Selectors aim at specific HTML elements for styling. They are crucial for managing the look of online interfaces.
• Properties: Attributes define the look and behavior of elements, influencing layout, colors, and responsiveness. They are crucial for creating visually attractive and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their state or position, not just HTML structure. This dynamic control improves user interface and interaction in digital development.
• Css Variables: CSS variables simplify styling, enabling efficient theme management and consistent looks throughout digital UIs. They allow centralized oversight and simple changes of design elements.
• Specificity: Specificity in styling determines which CSS rules are applied, making sure elements display as intended. It's vital for handling conflicts and developing a predictable, maintainable user interface in digital platforms.
• Inheritance: Inheritance encourages code reusability and consistency by allowing design components to inherit attributes from parent components. This assures a simplified and effective approach to interface creation.
• Css Frameworks: Css Frameworks make easier styling and layout, offering ready-made elements for crafting user interfaces. These frameworks accelerate the process and assure uniformity across digital interactions.
• Sass: Sass, a is a CSS preprocessor that boosts styling with features like variables and nesting. It simplifies the creation of complex and maintainable layouts for digital platforms.
• Less: Less is a CSS preprocessor that extends the functionality of CSS, enabling developers to write more modular, maintainable, and dynamic stylesheets. It streamlines the procedure of styling digital platforms and web presences by introducing features such as variables, mixins, and functions.
• Css Animations: Css Animations add life to interfaces, improving user UX through interesting visual feedback. They have a vital role in making vibrant and interactive digital experiences.
• Transitions: Transitions improve user experience by visually linking different states or sections. Thoughtful implementation guides users through interactive interfaces, improving engagement and navigation.
• Document Object Model: Document Object Model (DOM) serves as a programming interface for HTML and XML documents. It embodies the structure of a page, allowing scripts to in real-time access and update content, structure, and styles, thereby impacting constructing online presences.

Fisher Agency

5.0(66)

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

Closed ⋅ Opens 9 am

fisherdesignandadvertising.com

fisherdesignandadvertising.com

+1 904-398-3699

7C6R+RW Secret Cove, Jacksonville, FL, USA

LGBTQ+ friendly

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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5.0

66 reviews

"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Current address

4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

Phone

+19043983699

✔️

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Claimed

📍

Latitude/Longitude

30.262118,-81.557685

🔖

Categories

Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

🌎

Place ID

ChIJgSbVpEq25YgRNbsVDFD0gUc

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/g/1261lq4x5

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CID Number

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🏢

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Digital Marketing, Traditional Marketing, Creative Marketing

Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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Growing Businesses

SINCE 1989

When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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Our team of marketing specialists are here to walk you through every step of the process in freshening up your marketing to where you want it to be. Call or send a message to schedule a no-cost marketing consultation in our office in San Marco, Jacksonville, FL or via Google Meet or Zoom to grow your business and more.

• Schedule a free 15-minute call
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If you have any questions, you can call us at 904-398-3699 x 1.

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• Web Design, Development & Programming
  Mobile Responsive Website Programming
• SEO / Search Engine Optimization:
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• CMS / Content Management Systems:
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• Logos & Corporate Identity Systems
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• Social Media Set Up And Coaching
• Social Media Advertising
• Facebook Campaigns And Training

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• Annual Reports
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• Television
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• Brochures, Post Cards & Direct Mail
• Strategic Marketing Plans
• Reputation Management
• Blogs
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• Vehicle Wraps
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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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